Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Coty To Acquire International Distributor - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Coty To Acquire International Distributor

The company is set to acquire the largest international distributor of one of its power brands.

Author Image

By: Jamie Matusow

Editor-in-Chief

Coty has announced it has entered into an agreement to acquire Lena White Ltd., the largest international distributor of OPI, one of Coty’s power brands.

For the past 30 years, Lena White Ltd. has served as OPI’s distributor in the UK for the professional and retail beauty channels.

Through this purchase, Coty will directly lead the development of the OPI brand in the UK, its second-largest market, providing the necessary resources to accelerate development in both retail and professional channels, where Coty will continue to leverage Lena White’s strong management expertise.

“This acquisition is an important step in strengthening OPI’s position in Europe,” said Michele Scannavini, CEO of Coty Inc. “The OPI strategy remains focused on the salon professional and prestige channels, and we expect to accelerate its growth in the international markets by leveraging our investments in both areas. We welcome the Lena White team to the Coty family, and we look forward to integrating their unique expertise in our UK business.”

“We are all excited about the next phase Coty Inc.of opportunity for Lena White Ltd. and OPI,” said Lena White. “Our management team will continue in this new structure and we look forward to embracing the ‘Faster. Further. Freer.’ culture of Coty.”

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics